CONTENTS
INTRODUCTION..........................................................................................................5
PART I: THE AVATARS OF
SELF IDENTITY..............................................21
1.
Argumentum........................................................................................................23
2.
Ad fontes...............................................................................................................25
3.
Contemporary assertions on rhetoric resurrection........................................50
4.
Contemporary conceptions on rhetoric..............................................................77
5. Conceptual
and methodological assumptions...................................................94
PART II: THE LANGUAGE-OBJECT OF RHETORIC....................................105
1.
Semiotic model of rhetoric discourse................................................................107
2.
Internal logic as syntactic
dimension..................................................................108
3.
Semantic assumption of rhetoric discourse...................................................131
4.
Pragmatics of rhetoric discourse......................................................................166
5.
Integrality of semiotic discourse..............................................................................192
PART III: RHETORIC UNDER THE SIGN OF
METALANGUAGE...............195
1.
The double intending of discursiveness................................................................197
2.
Rhetoric under the sign of Janus....................................................................209
3.
Cognitive rhetoric mechanisms........................................................................
244
4.
The ,,marks" of aesthetic rhetoric..................................................................258
5.
Unity in diversity................................................................................................280
PART IV: CURRENT TRENDS IN RHETORIC..............................................281
1.
Argumentative rhetoric....................................................................................283
2.
Metaphysical rhetoric........................................................................................293
3.
Poetic rhetoric..................................................................................................307
4.
Textual rhetoric.................................................................................................322
5.
Remarks, focuses, conclusions........................................................................329
ABSTRACT
...............................................................................................................340
CONTENTS................................................................................................................341
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